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The Ministry of Art, Culture, Tourism, and the Creative Economy has entered into a Memorandum of Understanding (MoU) with Emirates to draw more international tourists to Nigeria.
At the 2025 Arabian Travel Market, Emirates’ Senior Vice President of Commercial Operations, Centre, Adil Al Ghaith, and Mr. Abiola Abdulkareem, Special Assistant to the Minister on Sub-National Development and Tourism, signed the agreement. The signing was witnessed by Hannatu Musawa, the Minister of Art, Culture, Tourism, and the Creative Economy, along with other senior officials.
Adnan Kazim said: “Since resuming operations to Lagos in October 2024, we have focused on deepening our strategic partnerships with key stakeholders in Nigeria’s aviation, tourism and trade sectors. This partnership with the Nigerian Tourism Ministry solidifies our commitment to driving international travellers to experience the country’s fascinating history, its urban cities, the untapped, stunning natural world and, of course, the warm hospitality that characterizes Nigerian culture.”
In her remarks, Musawa said: “This partnership with Emirates marks a pivotal moment for Nigeria’s tourism sector. It serves as a critical springboard for driving inbound tourism as we work towards delivering on our Destination 2030 Soft Power Initiative, endorsed by Mr. President to position Nigeria as a global leader in culture, heritage, and creativity.
“Strengthening strategic alliances with international stakeholders like Emirates not only opens new gateways for visitors but also empowers local communities, stimulates economic growth, and showcases Nigeria’s extraordinary cultural tapestry to the world.”
According to the Memorandum of Understanding, the two parties will work together on efforts to draw visitors from important markets, arrange familiarization trips, provide incentives to trade partners and tour operators, and create collaborative marketing programs.
The Nigerian Tourism Development Authority (NTDA), which is the tourism promotion arm of the Ministry, will lead these initiatives. This is a key component of an extensive plan to rejuvenate the tourism industry and broaden the economic base.
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